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This open access book will guide qualitative researchers in the social sciences with little to no coding experience in leveraging large language models (LLMs). Responding to a lack of instructional materials that recognize the need to equip qualitative researchers with the most advanced tools, this book offers a research-focused guide to harness the power of LLMs. The content is divided into two parts, beginning with an introduction to LLMs, natural language processing, and machine learning, as well as a historical and ethical perspective on the use of AI in research. The second part of the book serves as a hands-on guide, providing step-by-step instructions for the use of LLMs to analyze large datasets. It is written with practical cases, taken from management sciences, and emphasizes maintaining a close connection to the data throughout the process. It will be highly valuable to researchers in management studies, as well as in the wider social sciences.
This open access book will guide qualitative researchers in the social sciences with little to no coding experience in leveraging large language models (LLMs). Responding to a lack of instructional materials that recognize the need to equip qualitative researchers with the most advanced tools, this book offers a research-focused guide to harness the power of LLMs. The content is divided into two parts, beginning with an introduction to LLMs, natural language processing, and machine learning, as well as a historical and ethical perspective on the use of AI in research. The second part of the book serves as a hands-on guide, providing step-by-step instructions for the use of LLMs to analyze large datasets. It is written with practical cases, taken from management sciences, and emphasizes maintaining a close connection to the data throughout the process. It will be highly valuable to researchers in management studies, as well as in the wider social sciences.
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