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Coles AI for Product Marketing Managers: Turn customer insight into positioning, launches, and sales tools at Village Green Shopping Centre in Vernon, BC
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Product marketing teams are expected to understand customers, clarify value, launch successfully, and equip sales-often with limited time and incomplete information. AI for Product Marketing Managers shows you how to use AI and ChatGPT workflows to turn scattered customer evidence into sharper decisions, stronger messaging, and practical marketing assets.Maya Ellison presents a focused, hands-on guide to AI-assisted product marketing. You'll learn how to build a reliable workflow, organize research and feedback, identify meaningful customer insights, and translate them into positioning that resonates. The book also explains how AI can support launch planning, improve coordination, and help you create sales tools that representatives will actually use.Beyond content generation, you'll discover ways to review AI outputs, protect quality and judgment, measure what works, and scale repeatable processes across your marketing work. The introduction establishes the role of AI in modern product marketing, the focused chapters move from insight to execution, and the conclusion helps you apply the ideas with greater consistency and control.Whether you're refining a product narrative, preparing a launch, or improving marketing and sales alignment, this practical guide helps you work faster without losing the customer perspective.
Product marketing teams are expected to understand customers, clarify value, launch successfully, and equip sales-often with limited time and incomplete information. AI for Product Marketing Managers shows you how to use AI and ChatGPT workflows to turn scattered customer evidence into sharper decisions, stronger messaging, and practical marketing assets.Maya Ellison presents a focused, hands-on guide to AI-assisted product marketing. You'll learn how to build a reliable workflow, organize research and feedback, identify meaningful customer insights, and translate them into positioning that resonates. The book also explains how AI can support launch planning, improve coordination, and help you create sales tools that representatives will actually use.Beyond content generation, you'll discover ways to review AI outputs, protect quality and judgment, measure what works, and scale repeatable processes across your marketing work. The introduction establishes the role of AI in modern product marketing, the focused chapters move from insight to execution, and the conclusion helps you apply the ideas with greater consistency and control.Whether you're refining a product narrative, preparing a launch, or improving marketing and sales alignment, this practical guide helps you work faster without losing the customer perspective.
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