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Coles After Diversity: The Rise, Fall at Village Green Shopping Centre in Vernon, BC
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A clear-eyed reckoning with the failures of the DEI industry, and a case for how its tools can be revived to build power
Before President Trump gutted federal DEI programs, and a quarter of corporations followed suit, the diversity, equity and inclusion industry was everyone’s favorite political punching bag. The right blamed DEI for everything from plane crashes to making white people feel bad, while some on the left were all too eager to celebrate its corporate demise.
In After Diversity ,writer, organizer, and former DEI consultant Kim Tran argues that while DEI was never the political horizon, at its core is an essential understanding that workplaces are strategic sites of struggle. Tran takes a hard look at the DEI industry’s fraught history, explaining why, in the decades after the civil rights movement, it failed to deliver on its lofty promises. From union-busting personnel managers to celebrity influencers, DEI has offered feelings of belonging as a distraction from politicization and to encourage company loyalty.
Yet the same features that doomed DEI are precisely what makes it useful now. In creating spaces to address political feelings like belonging, and build power along those lines, DEI’s infrastructure can be marshaled in the fight against fascism. It can reach the people who have been overlooked and dismissed, at the exact time we need them the most.
A clear-eyed reckoning with the failures of the DEI industry, and a case for how its tools can be revived to build power
Before President Trump gutted federal DEI programs, and a quarter of corporations followed suit, the diversity, equity and inclusion industry was everyone’s favorite political punching bag. The right blamed DEI for everything from plane crashes to making white people feel bad, while some on the left were all too eager to celebrate its corporate demise.
In After Diversity ,writer, organizer, and former DEI consultant Kim Tran argues that while DEI was never the political horizon, at its core is an essential understanding that workplaces are strategic sites of struggle. Tran takes a hard look at the DEI industry’s fraught history, explaining why, in the decades after the civil rights movement, it failed to deliver on its lofty promises. From union-busting personnel managers to celebrity influencers, DEI has offered feelings of belonging as a distraction from politicization and to encourage company loyalty.
Yet the same features that doomed DEI are precisely what makes it useful now. In creating spaces to address political feelings like belonging, and build power along those lines, DEI’s infrastructure can be marshaled in the fight against fascism. It can reach the people who have been overlooked and dismissed, at the exact time we need them the most.
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