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Coles Advertising & Promotion at Village Green Shopping Centre in Vernon, BC
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Guolla Advertising and Promotion: An IMC Perspective provides students with a basis for understanding the marketing communications process, how it influences consumer decision making, and how to develop promotional strategies. This text introduces students to advertising and promotion with an integrated marketing communications (IMC) perspective. IMC calls for a "big picture" approach to planning promotion programs and coordinating the communication tools described above to positively enhance a brand. To make effective promotional decisions, a promotional planner must decide how the IMC tools will work individually and collectively so that the organization can achieve its goals efficiently.
Utilizing a decision oriented framework, the Seventh Canadian Edition offers current Canadian examples and data, an increased focus on social media and mobile technology, current theory, and visual balance through numerous figures and exhibits.
Guolla Advertising and Promotion: An IMC Perspective provides students with a basis for understanding the marketing communications process, how it influences consumer decision making, and how to develop promotional strategies. This text introduces students to advertising and promotion with an integrated marketing communications (IMC) perspective. IMC calls for a "big picture" approach to planning promotion programs and coordinating the communication tools described above to positively enhance a brand. To make effective promotional decisions, a promotional planner must decide how the IMC tools will work individually and collectively so that the organization can achieve its goals efficiently.
Utilizing a decision oriented framework, the Seventh Canadian Edition offers current Canadian examples and data, an increased focus on social media and mobile technology, current theory, and visual balance through numerous figures and exhibits.
Find everything in-store including new, used and children’s books, music, movies, games and toys. Visit Coles today to find the perfect gift, or a novel for yourself. COVID-19 UPDATE: Open | Regular Centre Hours
