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The only comprehensive, critical overview that places Canadian advertising and consumer culture in historical, social, and cultural context for students
With over 15 classic and contributed selections, this reader offers a comprehensive overview of the historical, social, and cultural dimensions of advertising and consumer culture in Canadian society. Taking a critical approach, this collection encourages students to deconstruct their daily interactions with advertising, branding, and consumer culture.
The only comprehensive, critical overview that places Canadian advertising and consumer culture in historical, social, and cultural context for students
With over 15 classic and contributed selections, this reader offers a comprehensive overview of the historical, social, and cultural dimensions of advertising and consumer culture in Canadian society. Taking a critical approach, this collection encourages students to deconstruct their daily interactions with advertising, branding, and consumer culture.
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