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Coles

Advertising by Sandra Moriarty, Hardcover | Indigo Chapters

From Sandra Moriarty

Current price: $174.80
Advertising by Sandra Moriarty, Hardcover | Indigo Chapters
Advertising by Sandra Moriarty, Hardcover | Indigo Chapters

Coles

Advertising by Sandra Moriarty, Hardcover | Indigo Chapters

From Sandra Moriarty

Current price: $174.80
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Size: 1.12 x 11.12 x 1506

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Moriarty teaches students about effective marketing. The text covers the foundations of advertising, planning and strategy, effective advertising media, creating effective messages, as well as integration and evaluation. For advertising professionals and business students concentrating in marketing or advertising. | Advertising by Sandra Moriarty, Hardcover | Indigo Chapters

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