Primary vision plays a crucial role in the success of an event. It is not based on the theme of the activity, but both primary vision and activity themes revolve around the brand attributes, industry attributes, activity attributes and crowd attributes. They together become an activity appeal. The design of the main vision forms a memory point and a propagation point, and enhances the theme of the activity through visual elements and visual perception, and visualizes the feelings to be conveyed by the activity. ACTIVITY MANUAL-GRAPHIC DESIGN FOR EVENT & EXHIBITION collects the main visions of large and small events in various regions of the world, including exhibitions, theme conferences, concerts, group events etc. Just like a manual, it provides designers with rich theme-posters for the event, and many reference cases for extending the material design, to make your event marketing more eye-catching.