You have been invited into real-life events. This booklet is a recount of the actual conversations held between two business partners as they discussed their personal experiences in coaching their sales team. Sally Arkell-Boles and Kristine Sales are managing partners with in a financial center. Their conversations were specifically focused on the needs of the advisors within their sales team. What developed through these conversations is a wonderful coaching tool that keeps things simple and intentional. Within these pages will unfold for you the creative process in which the tool was developed, as well as the conversations that developed helping the two leaders reach these conclusions. If you are in sales, coaching people who are, or interested in a strategy to help you reach your own specific goals in any life area, this success formula will help you focus in on your own key deliverables while motivating these actions with passion and energy.