Canada’s #1 Prestige Anti-Aging Facial Moisturizer Franchise based on dollar sales in Prestige Brand Classification (latest 12ME June 2022). Source: The NPD Group/BeautyTrends®, Canada. The indulgent Regenerative Soft Cream is concentrated with millions of regenerative rose molecules and cell-renewing Pro-Xylane™. Its unique transformative texture delivers exceptional results. This exceptional face care cream visibly revitalises skin with firmness, restored radiance, and replumping hydration. Its unique texture creates a sensorial journey as it transforms from a thick hydrating cream, to a thin serum-like lotion, to a thick finish plumping skin with moisture. 60ml. Made in France. All skin types Addresses signs of: Grand Rose Extracts: Lancôme’s proprietary blend of rose extracts sourced exclusively from the South of France. An advanced green extraction technology is used to capture the revitalizing rose extract. Pro-Xylane: Developed by L'Oréal and originally derived from sugar, it is known to help reduce the appearance of fine lines and increase skin firmness and tone. How to apply Lancôme's Absolue Rich Cream: 1. Before you start applying your face cream, blend, and warm up the texture with your fingertips. 2. To soothe and comfort your skin, apply a skin moisturizer on the face by using light pressures. 3. Finally, to reactivate and illuminate your skin, spread the anti-aging cream across the forehead, cheeks, and chin in long gliding strokes, working from the center to the outside of the face.