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Coles A Square Meal: A Culinary History of the Great Depression at Village Green Shopping Centre in Vernon, BC
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A James Beard Foundation Book Award–winning study of how the Great Depression changed the way the United States eats.
"With a dinner plate as their lens, the authors explore one of America's darkest hours." — Wall Street Journal
The idea of America as a place of abundance is enshrined in our culture, from Jefferson's agrarian democracy to the immensity of our supermarkets. The Great Depression, which left a quarter of all Americans out of work and undernourished, tested our belief in this land's unlimited bounty, and in the process changed the way America eats.
In 1933, after four years of deprivation and national debate, President Roosevelt reversed long-standing biases toward government-sponsored "food charity" and assumed responsibility for feeding the hungry. Championed by Eleanor Roosevelt, "home economists," who had long fought to bring science into the kitchen, rose to national stature. Through the Bureau of Home Economics, these women led a sweeping campaign to impose their vision of a sturdy, utilitarian cuisine and instill nutritional recommendations, the forerunners of today's Dietary Guidelines for Americans. At the same time, expanding conglomerates introduced packaged and processed foods, which led to a new American cuisine based on speed and convenience. This movement toward a homogenized national diet sparked a revival of American regional cooking that continues to this day.
A Square Meal examines how economic contraction and environmental disaster shaped the way Americans ate during the Great Depression, and shares the lessons and insights we may learn from those experiences today.
"An absorbing account of how the Depression changed eating habits that is by turns amusing and sobering." — Smithsonian
"A highly readable, illuminating look at the many ramifications of feeding the hungry in hard times." — Kirkus Reviews
A James Beard Foundation Book Award–winning study of how the Great Depression changed the way the United States eats.
"With a dinner plate as their lens, the authors explore one of America's darkest hours." — Wall Street Journal
The idea of America as a place of abundance is enshrined in our culture, from Jefferson's agrarian democracy to the immensity of our supermarkets. The Great Depression, which left a quarter of all Americans out of work and undernourished, tested our belief in this land's unlimited bounty, and in the process changed the way America eats.
In 1933, after four years of deprivation and national debate, President Roosevelt reversed long-standing biases toward government-sponsored "food charity" and assumed responsibility for feeding the hungry. Championed by Eleanor Roosevelt, "home economists," who had long fought to bring science into the kitchen, rose to national stature. Through the Bureau of Home Economics, these women led a sweeping campaign to impose their vision of a sturdy, utilitarian cuisine and instill nutritional recommendations, the forerunners of today's Dietary Guidelines for Americans. At the same time, expanding conglomerates introduced packaged and processed foods, which led to a new American cuisine based on speed and convenience. This movement toward a homogenized national diet sparked a revival of American regional cooking that continues to this day.
A Square Meal examines how economic contraction and environmental disaster shaped the way Americans ate during the Great Depression, and shares the lessons and insights we may learn from those experiences today.
"An absorbing account of how the Depression changed eating habits that is by turns amusing and sobering." — Smithsonian
"A highly readable, illuminating look at the many ramifications of feeding the hungry in hard times." — Kirkus Reviews
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