Never write a press release again. Amy Rosenberg's no-frills guide to public relations is everything you need to know about launching a PR career or adding new skills to a flourishing marketing position. This honest, boots-on-the-ground account of working in public relations details how to work with bloggers, podcasters, influencers and traditional media to generate press coverage, praise from bosses and clients, and better working relationships with colleagues and media partners. New approaches to PR are also uncovered, including: SEO PR: How to increase organic search engine optimization (SEO) through PR. Content PR: How to use blog posts as if they were press releases to boost SEO, gain PR coverage and efficiently use content. Social PR: How to engage with reporters on social media to gain story ideas and connections. With newsrooms dwindling worldwide, it's now more important than ever for PR professionals to learn how to gain press coverage through performing traditional media functions, revealed in the Operating Like a Newsroom section of the book. Most importantly, this guide serves as the ultimate tough-loving mentor for anyone starting their PR career or trying to get ahead in marketing by picking up new skills, methodology and a fresh perspective.