Every day, you likely will encounter a TON of advertisements . Some obvious ones (like billboards), and some less obvious ones (like the tee your favorite character wears!). Ads entice us to want to be part of the media we love most, and that's not a bad thing! But...we can't be a part of everything, right? Open this book to learn about ads, good questions to ask, and powerful decisions you can make about the products and companies you support.  Core themes in this book: Choice, Expression, Power, Wants Meet A Kids Co. , a new kind of media company with a collection of beautifully designed books that kickstart challenging, empowering, and important conversations for kids and their grownups.