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Coles A Face Too Familiar: Facial Recognition, Algorithmic Power, and the End of Privacy and Subjectivity at Village Green Shopping Centre in Vernon, BC
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What happens when the face—once the seat of identity, recognition, and ethical relation—becomes a biometric code? In a world governed by ambient surveillance and faceless algorithms, our faces are no longer seen but scanned, not encountered but extracted. Drawing on philosophy, psychoanalysis, and cultural critique, de Dios Vázquez interrogates how facial recognition technologies transform subjectivity, erode privacy, and rewrite the terms of social trust. What does it mean to be seen but not recognized? Governed but by no one? Through analyses of digital surveillance, predictive systems, and the politics of visibility, the author argues that the rise of algorithmic power marks a shift from being watched to being rendered—a shift with profound consequences for freedom, autonomy, and ethical life. A Face Too Familiar offers urgent insight for anyone concerned with how meaning, identity, and recognition are redefined when our faces become code, and visibility becomes a mode of control.
What happens when the face—once the seat of identity, recognition, and ethical relation—becomes a biometric code? In a world governed by ambient surveillance and faceless algorithms, our faces are no longer seen but scanned, not encountered but extracted. Drawing on philosophy, psychoanalysis, and cultural critique, de Dios Vázquez interrogates how facial recognition technologies transform subjectivity, erode privacy, and rewrite the terms of social trust. What does it mean to be seen but not recognized? Governed but by no one? Through analyses of digital surveillance, predictive systems, and the politics of visibility, the author argues that the rise of algorithmic power marks a shift from being watched to being rendered—a shift with profound consequences for freedom, autonomy, and ethical life. A Face Too Familiar offers urgent insight for anyone concerned with how meaning, identity, and recognition are redefined when our faces become code, and visibility becomes a mode of control.
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