In A Book of Values: A Personal Guide to Meaning and Happiness, business and interpersonal coach Alan Kovitz begins with the idea that our values are non-negotiable and determine the way we show up in the world. When we live our values, it just feels right. When we live our values, we assign meaning to our life. When we live our values, our happiness manifests. Kovitz takes us on an intellectual adventure, challenging us to identify and live our values, while shaking us from the non-value tree from which we dare not jump. Beginning with what's most important to us - our relationships, he has crafted a mantra and a question that follows each of his 52 values, a weekly reminder which he hopes will be your guide to a life of meaning and happiness. Alan Kovitz was born in Brooklyn, New York York. He attended Rutgers University and later graduated from Tarkio College with a Bachelor's Degree in Business Administration and Economics. He studied at the Joseph Katz Business School at the University of Pittsburgh, earning his MBA with a concentration in Human Resources. Alan and his brother Adam co-founded Elevations Unlimited in 2000, working with organizations in Strategic Planning, Sales and Leadership Development. He now concentrates on coaching entrepreneurs and those with entrepreneurial minds.