Jerrund Wilkerson is a business executive with over thirty years of successful experience in effective leadership. He highlights, not only what effective leaders KNOW, but also that they follow through with what they actually do -their actions- in this business leadership guide. Whether you're seeking to succeed as a manager, business owner, entrepreneur, or work your way up the ranks at an organization, you'll find valuable advice, including: - Effective leaders know visioning is important for betterment. This is the what; however, they also know followers generally need to know the why & how before they become fully engaged. - Effective leaders know they should be other-oriented. They consistently and intentionally seek ways to add value to others, especially those within their inner circle. - Effective leaders know that when they see gaps in their teams' performances, the first close look should be at themselves. - Effective leaders know that Trust and Integrity are the key bedrocks of their effectiveness foundations ... they walk their talk. Although the guide revolves around nine qualities, you'll find hundreds of insights to expand your skillset as a leader.