Never in the history of mattress retailing has there been more competition, deep discounting and consumer frustration than what is happening today. The Main Street independent mattress retailer is getting squeezed out by big box and online retailers and if they are to survive, immediate and radical change is necessary.In this short, easy-to-read book, you'll discover 77 high impact and low budget tips to do exact that. I have taken some of my best tips and strategies which have allowed me to grow my mattress stores year after year, without all the crap of price discounting and playing the typical retail game.Inside you will find my tips for creating more personal and relevant ways to connect with your prospects and customers. You will discover fundamental strategies and ideas to create integrity-based marketing which is authentic, efficient, and much more profitable than the typical marketing and advertising strategies used by the average mattress retailer, and by implementing these proven strategies in your business, you will instantly rise above your competition and be the "go to" choice for buying a mattress in your town.