Whether you are starting a business or wanting to do the best possible, the first step is always to believe that you can do better. Using Magic Steps will help you believe and show you how to make money. FAQs: Will Squawk help me turn my vision into a successful business? Yes he will Will Jo's experience inspire me to succeed? Yes she will Will using the Action Points help improve my business? Yes it will Can the Checklists help me improve my business? Yes they will An enjoyable and thought-provoking read giving a clear focus on the key things for profit that you need to concentrate on, split into: FOCUS: The Magic Business SAVE ME formula that keeps the focus Magic Step 1: Get your Price right, The dynamic relationship between price and profit (we show how a 5% increase in price can double profit) Magic Step 2: Selling enough? The dynamics between volume and profit (see how a 5% increase in sales can improve profit by over 30%) Magic Step 3: Controlling costs (We show how a successful business can fall into huge losses just by adding another product) Magic Step 4: Fixed costs are a risk and Time is your enemy There are over 30 Key Action Points for you to use, such as How to have a clear and focused target Get the last % in price negotiations Be proud of your product, and show it! Make it easy for your customer to get what they want - immediately Love and spoil your customers Keep the business fresh, keep the customers interested Don't be frightened to change things if they are not working Keep business simple as possible - complexity costs money Giving product choice is expensive - cull your offering, focus on key items Continually challenge your supply channel, keep them honest Also included are 7 Checklists, useful templates to follow The Sniff Test (a quick assessment of your business) Reviewing your Selling Prices Increasing Sales Challenging price reductions Target all activities and costs to co firm they are necessary and efficient Challenging risky Fixed costs Checking Focus with the SAVE ME template