This workbook was created for those people who want to know more about Search Engine Optimization (SEO) but don't want to do the work. SEO is hard work and it does take time to see results but when set up correctly, it will increase your rankings to the point where it's almost doing the work itself. At the end of each chapter is an action step that I believe will help you gain a much better understanding of SEO. Like anything else, this book is only as good as the time you put into it. My intent on publishing this workbook is that business owners and leaders of non-profit organizations have a basic understanding of SEO so that even if you outsource the work, you're not in the dark. Enjoy the book. CJ Design & Consulting focuses on working with small business owners in retail, e-commerce, and education, as well as non-profit organizations, including those who work with veterans & animal welfare, who want to increase their rankings but don't want to do the work themselves. In addition, we have recently added a new service of website accessibility which is becoming more and more important for businesses of all sizes. Our staff is skilled in graphic design, website design/development, content marketing & social media marketing. Learn more at cjdesignandconsulting.com