Perry Burns is a serial entrepreneur. He learned the fundamentals of doing business selling cash registers door-to-door; graduating to selling computers and software for the retail industry. In a varied career, he has worked in technology, finance, professional services and electric motorbikes. He was promoted to his first Board position in 1985 and developed a deep understanding of key business success drivers including the importance of vision, leadership and finance. He prioritizes self-motivation, strategy, teamwork, communication, advanced sales and marketing techniques, and is keenly interested in how businesses can leverage AI and SEO to optimise business performance and success. Widely acknowledged for his broad understanding of business processes he has served on the boards of major industry bodies including UK Finance, and the Motorcycle Industry Association. He resides in London with his wife, enjoying time with his grandchildren and playing Pickleball.