You don't get paid for your coaching. You get paid for your courage. The courage to charge what elite clients expect to pay. The courage to walk away from clients who aren't ready. The courage to build a practice that looks nothing like what everyone else is doing. Most coaches chase volume. They lower fees. They follow marketing trends. They wonder why they're exhausted and broke. Rich Litvin has been coaching premium clients for 20 years-with no marketing, no social media strategy, and no "funnel." Just extraordinary clients who pay $100K or more and stay for years. In $100K Clients , you'll learn: - Why elite clients are easier to enroll than struggling ones - How to position yourself so premium clients seek you out - How to coach ultra-successful people who "don't need coaching" - Why word-of-mouth is the ultimate competitive advantage This isn't a book about tactics. It's about becoming the kind of coach that extraordinary people want to work with. Rich Litvin is co-author of The Prosperous Coach (over 120,000 copies sold) and founder of 4PC, a mastermind for elite coaches.