Bestselling author and world-renowned speaker Brian Tracy teaches readers how to become influential. A person will only move, change, take an action of any kind, or be influenced if they feel that they are going to be better off afterwards. While influential people come from all income levels, races, genders, backgrounds, and personality styles they do share 10 unique qualities in common: Great communicators Sincere Goal-oriented Well-informed Well-prepared They love people more than gadgets Great integrity Well-mannered Great Attitude They persevere in the face of difficulty