Compare Trendology by C. Kerns, Hardcover | Indigo Chapters
C. Kerns
$40.95
In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe. | Trendology by C. Kerns, Hardcover | Indigo Chapters
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