Compare The Kikkoman Chronicles: A Global Company with a Japanese Soul by Ronald E. Yates, Hardcover | Indigo Chapters

Combining ancient craftsmanship with modern technology and marketing innovations, Japan's Kikkoman Corporation has quietly become a $2 billion market leader. This book tells the fascinating story of how Kikkoman changed the course of international marketing, shrewdly adapting to 20th-century realities while never turning its back on centuries of tradition. | The Kikkoman Chronicles: A Global Company with a Japanese Soul by Ronald E. Yates, Hardcover | Indigo Chapters