Compare Strategic Brand Management by Deborah Roedder John, Paperback | Indigo Chapters

This text provides readers with a framework of the four key aspects of strategic brand management: building, leveraging, identifying and measuring, and protecting brands. Filled with the latest cutting-edge research, students will learn how to design strategies and tactics to effectively buildand manage brands. | Strategic Brand Management by Deborah Roedder John, Paperback | Indigo Chapters