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Sensory Marketing by B. Hult, Hardcover | Indigo Chapters

Compare Sensory Marketing by B. Hult, Hardcover | Indigo Chapters

B. Hult

$102.50

The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do. | Sensory Marketing by B. Hult, Hardcover | Indigo Chapters

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