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Principles of International Marketing Research by Len Groves, Paperback | Indigo Chapters

Compare Principles of International Marketing Research by Len Groves, Paperback | Indigo Chapters

Len Groves

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A comprehensive guide to the issues involved in assessing export markets, key topics covered include assessing market potential and making the selection decision, market research and sources of information, and collecting and using market data. | Principles of International Marketing Research by Len Groves, Paperback | Indigo Chapters

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