Compare Housework and Housewives in American Advertising by Jessamyn Neuhaus, Paperback | Indigo Chapters
Jessamyn Neuhaus
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An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal. | Housework and Housewives in American Advertising by Jessamyn Neuhaus, Paperback | Indigo Chapters
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