Compare Fourth Generation R&D by Langdon Morris, Hardcover | Indigo Chapters

Praise for Fourth Generation R&D "A sweeping and insightfulanalysis of an architecture for innovation in the knowledgeeconomy. Technologists, strategists, and organizational architectswill all find this book worth reading, as will students of themodern organization." -John Seely Brown Chief Scientist, XeroxCorporation "The new realities of competition beg a new approach toinnovation and R Fourth Generation R&D answers that challenge. With lucid arguments and detailed case studies, Fourth GenerationR&D sketches a powerful new paradigm for planning and managinginnovation. Every manager concerned with innovation and its role asa strategic resource-that's to say, every manager-will profitfrom this new understanding." Lawrence Wilkinson President, GlobalBusiness Network "Fourth Generation R&D is a tour de force. Itssweep, depth, and use of graphics are all truly remarkable (not tomention its command of the literature on innovation). Thedistinctions it draws between continuous and discontinuousinnovation-and between tacit and explicit knowledge-arefundamental." -John Yochelson President, The Council onCompetitiveness | Fourth Generation R&D by Langdon Morris, Hardcover | Indigo Chapters