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Emotion And Reason In Consumer Behavior by Arjun Chaudhuri, Hardcover | Indigo Chapters

Compare Emotion And Reason In Consumer Behavior by Arjun Chaudhuri, Hardcover | Indigo Chapters

Arjun Chaudhuri

$266.50

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand. | Emotion And Reason In Consumer Behavior by Arjun Chaudhuri, Hardcover | Indigo Chapters

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