Compare Brand Aesthetics by G. Mazzalovo, Hardcover | Indigo Chapters

Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations. | Brand Aesthetics by G. Mazzalovo, Hardcover | Indigo Chapters