Prime, polish, protect, and more with this hardworking universal styling cream. Virtue® 6-in-1 Styler is a universal styling cream that truly does it all. It primes hair to add softness, shine, and light hydration while strengthening, polishing, and protecting from heat. It also works to help set and seal style for that ideal finishing touch of polish. 120ml. Made in USA. Shines. Texturizes. Protects.Powered by revolutionary Alpha Keratin 60ku® protein ,the 6-in-1 Styler is the ultimate multitasking product—a frizzfighter, bounce-builder, style-setter and shine-booster all in one. This lightweight formula blends seamlessly into hair without a trace, works for every hair type, and is the perfect go-to for second-day hair and achieving that “done undone” finish. For every hair type. Work a quarter-size amount between hands and apply to clean, damp, or dry hair from mid-shaft to ends. Panthenol (Vitamin B5): This natural B vitamin delivers moisture, softness, and shine. Tocopherol: This natural form of vitamin E, a strong antioxidant, helps to neutralize free radicals created from exposure to UV light or pollution. Strengthening Polymers: Naturally derived hair fixatives designed especially to aid in styling hair Virtue® has cracked the code for healthy hair. Virtue products address the cause — so that no matter what your hair “type,” you’ll get healthier, more beautiful hair. With Alpha Keratin 60ku®, a patented, self-regulating protein recognized by the hair as its own, Virtue targets and treats the underlying damage — the root cause of every major hair issue. This brand is part of BEAUTYSPACE, the ultimate curator of the world’s most in-demand beauty and icons of the future. BEAUTYSPACE brings the very best in beauty to Hudson's Bay. Within our carefully crafted assortment, you will find an edit of the most innovative and sought-after skincare, haircare, makeup and lifestyle products from around the world.